food and beverage giant pepsico says it's a no brainer. seth kaufman/cmo, pepsi "the investment around this platform of super bowl is a big platform that for fans of the nfl is not just about that sunday. all the analysis we do is worth the money we're putting against it because we're getting great payback across our business." ram krishnan/cmo, frito-lay "we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off." (reporter question) these ads? do you worry about offending one of the 100 million people that are watching?" ram krishnan/cmo, frito-lay "well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going

pepsico, they're looking at treasuries versus pepsico.i think that the whole foods story is an instance where you do want them to buy back stock because what this says is we believe now. and just so you know, that is 21.2 million shares just doing the math. but that kind of buy back works. because that sops up all the people who don't believe. time warner's buy back, i think that works. disney's buy back works. >> time warner upgraded by goldman to a conviction buy this morning. >> we could talk about oil for the rest of the show, talk about the -- but interesting that one of the things that we heard from hugh johnston is, hey, listen, if you stay negative, we can get everybody to be negative. basically we can sit here and just talk ours into a recession. people get nervous and then they pull bag. chuck robinson at cisco alludes to that in january. says everybody is very negative. >> i'm interested to hear more from him on that. >> so we can cause it a little. scare people with deutsche bank? i don't know. i don't like the derivative book

>> this recipe is in there and recipes that the winners for pepsico and culinary institute. thank you so much. >> the too many that you're root for? >> i'm rooting for denver. >> going to get out there and say it. >> all right coming up here on "good day new york" we have photographer evan joseph cap churped new york in a way few get the chance or dare to do. this guy hangs out of helicopters over side of the buildings. his photographs are amazing i want to talk to him about a book call thed new york from above when we come right back. everything you need you can learn from granola. keep it simple. make every piece count. let other people know what you're made of. always be real. don't be fake, don't be and of course, wear sunscreen. nature valley granola bars. no artificial colors, flavors or sweeteners. just good. i do everything on the internet. but it's kind of slow. my friends said i should get fios because it's the fastest, but i thought it would be too expensive. (husband) who's that, jenny? no, kate. that cost me even less than my slow service. and it's 100 megs. i j

but using some of pepsico's products, they had to integrate the products into the recipes. it's everything from quaker oats to hummus. a lot of things that they had at their disposal. >> their pantry is huge. there is a ton. we have some amazing wings. >> now, why are these -- what are they dusted with? tell me what's on here. >> they are dusted with fritos and they are glazed with naked beet juice. >> and pepsi, right? >> and pepsi, right. >> chef, i am going to dive in. >> do you have black sesame on there? >> yes. i am allergic to sesames, so he is my taster. >> the girls that won created these wings but dim sum kind of. they did an amazing job. they were very crate i have. >> i have a shredded taco recipe that uses a can of soda with sugar in it. it's the caramelization. it's the savory. >> a pasta with rolled gold pretzels with sierra mist. they got creative. they get to reveal their masterpiece, so to speak, at the nfl party with a purpose tomorrow night which benefits feeding america. >> how long have you been in san francisco? >> a couple of days. >> what have you e

. >> pepsico reports this week. they're often mentioned as being the best.ly did a lot of great stuff. but the cause and effect from wall street's point of view is not that great other than the fact that pepsico has been a consistent situation. certainly don't feel different after you watch the super bowl ads. i don't know whether people would say, wait a second, i got to stay away from that. the ad's a bomb, but i think ads work. somehow pepsico has affiliated itself well with the nfl, so has under armour. cam newton, i had kevin plank on. there were two or three ceos that i didn't have on last week, i did have kevin plank on. under armour has a great story. it would have been better had cam won. he would put a lot of money behind cam, they also have steph curry. that team is the most successful team this stage. >> yep. >> i caution people, if you're buying pepsico because they had good commercials, that's old style. >> won't help you. >> no. >> manning did endorse budweiser, right at that moment. >> they said they paid him nothing. >> you can't. he's a cur

so was is it worth the price pepsico says it's a no-brainer. definitely this platform of super bowl, fans of the nfl not just about that sunday and all the analysis is money we are putting against it with great payback. 75,000 and the retail across the the biggest focus on beverages so for sure, the entirety of it. and these ads, did you worry about 100 million people did you worry about offending them? doritos with the consumer, we will always get creative. common theme and doritos super bowl ads, animals and babies. i think five years, the number one spot. and you've got to entertain the consumers and obviously ten to do that. pepsi on the other hand focused on celebrities and the past, michael j. fox and cindy crawford and britney spears, elton john in more recent years years. the celebrity, some years, the years maybe not so much the what about that? that spokesperson, no longer the the value, very different traditionally celebrating in the past. what you can expect this year, you have to wait until super bowl sunday. >> now pinpoint weathe

food and beverage giant pepsico says it's a no brainer.seth kaufman/cmo, pepsi"the investment around this platform of super bowl is a big platform that for fans of the nfl is not just about that sunday. all the analysis we do is worth the money we're putting against it because we're getting great payback krishnan/cmo, frito-lay"we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off.""how safe do you have to play it for these ads? do you worry about offending one of the 100 million people that are watching?"ram krishnan/cmo, frito-lay"well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going to get creative, which is going to offend someone."a common theme in doritos super bowl ads? animalsand babies krishnan/cmo, frito-lay"for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've g

tomorrow morning pepsico reports earnings. >> initial jobless claims coming out at 8:30 a.m.oldman was at with a note that said this might be a sign of weakening. >> i am so excited the donald trump

food and beverage giant pepsico says it's a no brainer.seth kaufman/cmo, pepsi"the investment around this platform of super bowl is a big platform that for fans of the nfl is not just about that sunday. all the analysis we do is worth the money we're putting against it because we're getting great payback across our business."ram krishnan/cmo, frito-lay"we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off.""how safe do you have to play it for these ads? do you worry about offending one of the 100 million people that are watching?"ram krishnan/cmo, frito-lay"well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going to get creative, which is going to offend someone."a common theme in doritos super bowl ads? animalsand babies krishnan/cmo, frito-lay"for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i

food and beverage giant pepsico says it's a no brainer.seth kaufman/cmo, pepsi"the investment around this platform of super bowl is a big platform that for fans of the nfl is not just about that sunday. all the analysis we do is worth the money we're putting against it because we're getting great payback across our business."ram krishnan/cmo, frito-lay"we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look watching?"ram krishnan/cmo, frito-lay"well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going to get creative, which is going to offend doritos super bowl ads? animalsa&and babiesa&ram krishnan/cmo, frito-lay"for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've got to entertain. i think as a brand you've got to entertain the consumers. obviously kids and animals tend to do that." pepsi, on the other hand, has focused on celebrities in the past - from michael j.

food and beverage giant pepsico says it's a no brainer. seth kaufman/cmo, pepsi platform of super bowl is a big platform that for fans of the nfl is not just about that sunday. all the analysis we do is worth the money we're putting against it because we're getting great payback across our business." ram krishnan/cmo, frito- lay "we'll have 75 thousand displays in every one of our retailers across the country. two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off." "how safe do you have to play it for these ads? do you worry about offending one of the 100 million people that are watching?" ram krishnan/cmo, frito- lay "well especially with like a brand like doritos which is targeted to a 19 year-old consumer, we're always going to get creative, which is going to offend someone." a common theme in doritos super bowl ads? animals.and babies. ram krishnan/cmo, frito- lay "for 5 years i think we've i think as a brand you've got to entertain t

and thursday, pepsico and aig. get all your business news on cnbc. >>> thanks, michelle. >>> super bowl 50 is here and so are all of the good foods we are going to devour during game time. i can't wait. coming up, the amount of chicken wings fans will be eating today. i know i will. it will make you hungry or might lowe's presents: how to put your foot in your mouth. man, wish my yard looked like yours. hey, the grass is always greener on the other side of the... now get 20% off sta-green fertilizer, >>> it is super bowl sunday, so grab your drop cloth. you might need it. americans are going to get messy as we watch the game and devour chicken wings. i'm making them today, too. according to the national chicken council, fans will eat 1.3 billion wings. we'll give you an idea how much that is. if they were placed side by side it would go from bank of america in charlotte, north carolina, to sports author field in denver, colorado, about 53 times. hopefully you have your tongues ready for today. >>> cell phone videos

plus we have pepsico, aig, cbs all reporting earnings.ll round out the week with reports on sales, income prices and consumer sentiment. >>> gop candidates shaking shots at a surging marco rubio during saturday night's debate. here's nbc's steve handelsman. >> reporter: surging in the rolls marco rubio knowing he'll get slammed as a first-time senator. >> i think the experience is not what you did but how it got worked out. >> have you not been in a situation where you held to be held accountable. >> reporter: chris christie and jeb bush. >> you learn this by doing it. >> we're going to win with trump. >> reporter: trump who skipped the iowa debate and lost the vote was aggressive. >> let me -- >> reporter: but trump deporting every undocumented immigrant got slammed by governor john kasich. >> i couldn't even imagine how we would even begin to think about taking a mom or a dad out of the house when they have not committed a crime since they've been here, leaving their children in the house? i mean, that is not, in my opinion, the kind of

pepsico is sponsoring the halftime show.ith us from their san francisco experience our chief marketing officer in mexico. and chief marketing officer. so good of you guys to be here. pepsi has done this a number of times released ads and sponsored the halftime show. what's going to be different about super bowl 50. >> one of the great things about pepsico is the depth of our portfolio and there's no bigger stage than the super bowl. what's big is how many brands are activated. mountain dew is back in the super bowl the first time in 15 year with mown at a due kick start which is a great new business for us. over $300 million. it's the combination of three awesome things. our spot is a funny take on the combination of three great things with a funny character that's a puppy, monkey and a baby. something that super bowl audiences know and love. >> does that mean you're spending more than you have in previous years? >> nfl is a huge partner of ours so we lean in with them all season long. it's a big investment and we're excited

food and beverage giant pepsico says it's a no brainer. seth kaufman/cmo, pepsi "the investment around this platform of super bowl is a big platform that for fans of the nfl is not just about that sunday. all the analysis we do is worth the money we're putting against it because we're getting great payback across our business." ram krishnan/cmo, frito-lay displays in every one two weeks leading up to the super bowl is the biggest purchase on snack and beverages. so for sure if you look at the entirety of it, it definitely pays off." (reporter question) "how safe do you have to play it for these ads? do you worry about offending one of the 100 million people that are watching?" ram krishnan/cmo, frito-lay "well especially with like a brand like doritos which is targeted to a 19 year- old consumer, we're always going to get creative, which is going to offend someone." a common theme in doritos super bowl ads? animals.and babies. ram krishnan/cmo, frito-lay "for 5 years i think we've finished as the number 1 spot. it's sense of humor. you've

yesterday pepsico reported a terrific quarter. a reminder of how good the business is. coca-cola had a good quarter, too. the standout in the business the whole time has been dr. pepper-snapple. that story will continue when the company reports wednesday morning. we hear from two companies with stocks hammered. priceline and t-mobile. i think they are due for a bounce. people believe it's slowed. the strong dollar and crushed priceline but ex-pa peexpedia s travel is alive an well. you can wait until after the quarter to buy priceline because it gets slammed no matter what they say. kind of like auto zone does. t-mobile got it here. people want to own verizon which is one of my favorite stocks of the market. i bet john ledger the magenta shirt wearing ceo of t-mobile keeps it going and it is a buy. the volatility makes it a better buy after the quarter because things are crazy. next up, noble energy. get this. it's one of the best ones and it brutally slashed the quarterly dividend by 44% last month. hmm. i want to hear what they have to say when they report wednesday m

and we'll get results from pe i pepsico and kellogg and manchester united. yellin testimony is going to be key especially as she comes in with another backdrop of global turmoil. will she change her tune? she didn't explicitly take march off the table in terms of raising interest rates. wonder if she'll sound a little more dovish. >> let's bring in dennis gaurtman. we got at that bit of a reprieve yesterday. the main selling has been the european banks. they're selling off sharply again today. what does that tell you, and is there too much selling at the moment? >> i don't think there's too much selling at all. i think there's going to be even eveven more selling. and i think the manner in which the yen has risen, the dollar has fallen relative to the yen, in a manner we haven't seen since the days of the tsunami. this is very serious, and i'm afraid it's going to get even worse. it doesn't have a, there's not a good ten neor to be found. >> often in this bull market, we've looked to central banks. is this team differeime differe? >> the central banks at thi

coca-cola thursday, whole foods on tuesday, thursday pepsico, cbs and aig.'m michelle caruso-cabrera. >>> just under 30 degrees. a routine traffic stop turns dangerous from a philadelphia police officer dragged after a stop. more details, drew. >> reporter: this car was really trying to get away, first from a traffic stop, then crashing into cars a few miles away. we'll tell you about it next. >>> high pressure control of the weather now. plenty of sunshine on tap. clouds move in later today into the overnight. yes, we have snow in the seven-day. i'll be back with a look at the full forecast after the break. homecoming? it's awesome. but with the citizens bank education refinance loan, it gets even better. you know those people who pay a little extra and get all the legroom in coach? that could be you, if you refinance your student loans. i can refinance, even with 4 loans from undergrad? yes, you could replace your student loans with one new loan at a lower rate and save money on interest. sounds easy! it is easy! just ask us how much you can save at 1-866-

pepsico is forecasting earnings will rise about 2% this year. the stronger u.s.ollar will continue to have an impact and the company says the impact of exchange rates will reduce profit by for percent. that is your bloomberg business flash. for a look at tech movers, abigail doolittle has the latest live from the nasdaq. gail: after dropping 40% year to date, tesla shares are soaring today after the company's guidance in 2016 is better than was expected. 78%company is projecting year-over-year growth popping a unit range that was above that of wall street. come investorsup and analysts are focused on that number as opposed to the $.87 loss they posted for the fourth quarter versus the 10 sense profit the street was expecting. there remains a high bearish short interest of about 30%. some investors continue to think either musk will fail to deliver. another big earnings story is cisco shares up nicely after the company's fiscal second-quarter earnings and revenue both beat. the company guided strong for the third quarter suggesting it 4%.row by investors like this

. >>> in other corporate news, the greek yogurt maker chobani says it's rejected an offer from pepsicond other investors. the firm worked with goldman sachs after receivinged byes from companies last year. it reportedly rejected the beverage giant's offer because it was looking for a majority stake in chobani. chobani was only interested in selling a minority stake. >>> in other news, gasoline prices continuing the trend lower. the average price of a gallon of regular dropping about 8 cents to $1.82 over the past two weeks. the lundberg survey saying this is the lowest in seven years. the cheapest gas can be found new tulsa at $1.44 a balance. the highest in l.a. where regular prices are $2.62 again. >>> in noble use, credit suisse ceo is doing reduce his bonuses. just after posting a multibillion dollar quarterly loss. he told us, cnbc last week, that bank stocks are a buy. >> he did indeed. european banks, pausing on that quickly, there's two sides to the argument, one is is there something systemic building up in the european banks, are there bad loans that people can't deal with it

thursday, we're back to what people want, kellogg's, molson coors, and pepsico. sometimes i wonder if it matters what the companies say. they offer consistent growth in an inconsistent world and they have solid shareholder base. then there's zillow. zillow. here's another internet play that we have a hard time valuing now so when it reports after close thursday i don't know if it matters what they say either. if zillow's weak on any measure, it will be by the door. not much going friday. let me just wrap things up by saying this selloff is not like the selloff, yes, i'm going to bring it up of the dotcoms in the 2000s. i lived through that period. right now there's no price that anyone is willing to pay for the tech stocks i mentioned even though a few months ago people would pay extreme amounts of these. take it from me. there's a real difference. back in 2000 we had more than 300 tech companies, ipos that became worthless not long after they became public. the companies people are dumping furiously now, they're lucrative with excellent franchises, huge cash flo

>>nnouncer: yum, yum, eat 'e up inning off from pepsico in 1997, yubrands has become the host of the most recognizable restaunts in your ighbhood. will issueabroad leave a bad tae in investors' mouths? or wl refocused brands make the stock finger-licking good? coming up on "mad money's" kickoff." ol regenerist rewswiin.. umping surface cells for a dramic transformation wit thor f your crt tee mighow your age...your skin never will. olay regener olay try regescpteywi nsta htes plumpnd lift. i take pictureof sunse but with my back pain i couldn sleepand get timethen f a pm. aleve pm is ly to combe safe sleep aid plus the 12 hour relievi streng oale. i'm back pm f ar . ra that's fun. it d! no wait time. is is great.'s verso cai keept? aughall thre of d les get thesdayquil liid gels and g but the liid gels arnew. mucinefast m it's theame difference. this one is max strength andfights muc. munefast max. the ly cold flu id g m-strengt and fights mucus. s end this. take one of those pillows and take a big smell ey sme really h atwe td you weashed these shee days ago. really no wa downy? dof

usa today's ad meter the first time in twenty being big companies like anheuser busch budweiser for pepsico with that story don't plan to come in number one in this closely watched measure of how advertising it in the super bowl seven harvey the comedian later said he was nervous about his job or going out on a date you want you going to take my new coffee spot for the travel time through his hyundai genesis much and kept interrupting to date a very humorous way movie the fighter and the hyundai genesis snowstorm that just because a dad's gotta do what i asked honey what do the two often but this year. never heard of republicans eighty that's what mountain dew a lot of chatter and all that well and had a great ally of the round you can start to the use of caffeine. and going to the bottom dentures in the usa today ad meter bally's jubilee and square space successes and get this most of the commercial spots cost only five hundred and sixty six thousand dollars the second with a monkey puppet we are covering every major automaker recalls some of its suv is our um i have a fire risk of going o

food and beverage giant pepsico says it's a no-brainer. the investment around the platform of the super bowl that for fans of the nfl is not just about that sunday. all the analysis we do it's worth the money we're putting against it because we're getting great pay back across our business. >> we'll have 75,000 displays in everyone of our retailers across the country. super bowl is the biggest purchase on snacks and beverages. if you look at the entirety of it, it definitely pays off. >> how safe do you have to play it for these adds? did you about offending the 100 million penal that are watching. >> especially on a brand like dorito's which is targeted to the 19-year-old consumer we're always going to get creative. >> a common theme in dorito super bowl ads, animals and bodies. >> i think five years have finished us in the number one spot. of. it's a sense of humor. you have to entertain. i think as a brand you have to entertain the consumers and obviously kids and animals tend to do that. >> pepsi on the other hand has focused on celebr

spinning off from pepsico in 1997, yum brands has become the host of the most recognizable restaurantsn your neighborhood. will issues abroad leave a bad taste in investors' mouths? or will refocused brands make the stock finger-licking good? coming up on "mad money's" "invest in america: countdown to kickoff." >>> yesterday we got the first earnings report from yum brands, the parent of kfc, pizza hut, and taco bell since we found out that the company plans to break up. and i think that both the fast-growing chinese business and the more slow and steadier rest of the world company seemed like interesting opportunities. so let's take a closer look with greg creed, the ceo of yum brands, to learn more about the quarter and where this great company is headed. mr. creed, welcome to "mad money." >> jim, thanks for having me on the show. i appreciate it. >> greg, we often talk about the idea that there are different kinds of investments for different people. you are basically creating a company that has very fast capital appreciation and a company that also has a slower, plodding but maybe

spinning off from pepsico in 1997, yum brands has become the host of the most recognizable restaurants in your neighborhood. will issues abroad leave a bad taste in investors' mouths? or will refocused brands make the stock finger-licking good? coming up on "mad money's" "invest in america: countdown to kickoff." olay regenerist renews from within... plumping surface cells for a dramatic transformation your age...your skin never will. olay regenerist. olay. ageless. and try regenerist micro-sculpting eyeswirl. it instantly hydrates to plump and lift. i take pictures of sunrises, but with my back pain i couldn't sleep and get up in time. then i found aleve pm. aleve pm is the only one to combine a safe sleep aid plus the 12 hour pain relieving strength of aleve. i'm back. aleve pm for a better am. dry spray? that's fun. it's already dry! no wait time. this is great. it's very soft. can i keep it? (laughs) all the care of dove... ...now in a dry antiperspirant spray. let's get these dayquil liquid gels and go. but these liquid gels are new. mucinex fast max. it's the same difference. thi

pepper, snapple, pepsico, et cetera.now going back to my sandwich story at the beginning of the talk, here is my daughter on her way to school. and here is her lunchbox. so let's unpack it for all the military influences. raise your hand if you like cheetahs? who doesn't like cheetahs? all of these cheesy snack critical ingredient comes from the military. during world war ii because the government would ship in such a huge volume of food overseas, looking for ways to reduce the weight and the volume. so it decided as many things as possible. water is the major component and food to 70% of animal tissue. 90% plant tissue. so it ran through the drying chambers, every thing for milk and eggs and then it tried cheese. they have a problem because they just collapsed into a powder, but not to be deterred, and they sent it overseas and they use it as an ingredient and main dishes, side dishes and sauces. after the war, a little chief dehydration where chatter comes from and it no longer had a customer. so it looked to the groce

gold sitting up 3.33%. >> pepsico can reporting earnings moments ago.ipated. they are doing well to weather the challenging economic environment. also raised annual dividend to $3.01 per share. joining us to break down the numbers, steven powers, good to see you. the consensus seems to be not terribly inspirie inginspiring. >> steady performance. that's pretty accurate. but it's another safe haven. i think pepsi is delivering what you'd expect and what you'd like. $1.06 earnings was in line with estimates. there was a penny from an impairment charge that they dispanded in december. so the guidance for next year is $4.66 is about 10 cents light of consensus. but we have seen that in staples people guiding down. where pepsi closed yesterday implies forward earnings is not egregious. with that yield you're looking at over 3% yield versus treasuries. >> is the reaction in the stock this morning what you'd expect up 1% premarket. is that due to the buyback dividend or some real metrics to hang your hat on? >> it's a combination of we have come -- pepsi has b

and pepsico $77 million. and the car makers in the 60s. >> there are good ones this time. >> they have to be memorable. >>> this is just getting started. >> the name shula is synonomous >> don . >>> this is 11 hours and santa clara, they will take on the broncos in super bowl 50. >> it is sunday. february 7th. marybel rodriguez. >> i am la. >> and -- i am laura pastrana, this is where the broncos are and panthers. >> this is the gold encelebration of the huge game. we begin this half hour. >> she is live this morning >> that is it. > >> reporter: it is going to be so much fun. 11 hours from now. >> the events have been rolling all week long. >> there are so many different activities for everybody. from free events at super bowl city. to the red carpet and celebrity filled events. we will show you video. >> from the nfl honors award. which wrapped up and just a few hours ago. they saluted the best and always a fun event to watch. >> this year's award show is hosted by conan o'brien. >> on the red carpet. >> so