that is why pepsico uses it in its potato chips.india, it is not where it came from. indian farmers who work with the company started growing the season the company started growing the season 2013, but it wasn't until 2016 that pepsico registered them for trademark protection. mr patel, a third—generation farmer, says he does not even know what the potato seed looks like. translation: the company says we have taken the crop. indian farming is traditionally done by borrowing crops from friends, family members, and otherfarmers. crops from friends, family members, and other farmers. pepsico is in the first multinational company to have problems with indian farmers. m o nsa nto problems with indian farmers. monsanto withdrew some of his business after a dispute over the price of cotton seeds. the 211,000 indian farmers get a fixed price for the crop throughout the year. it is not clear how the potato seeds got into the hands of other farmers. experts say there is a loophole in the law. the story that i heard is that there is a company

leaderbally as well as domestically and they sell the companies like mcdonald's and young and you know, at pepsicoly in everything. they have 1500 suppliers and 14,000 raw materials and the business can never b replicated by anyone else and they've been growing theirds dividt 9% and they have great consistentm ins and no one else can come in with the things that go into it to disrupt it. >> next is kind of a health care play, but in a different way, cerner, why do they like it? >> they've skyrocketed and you've all been talking about wages and that being an issue and drug prices are an issue and this is the company that helps lower the costtructure in the health care market and the i.t. firm deals with health care recordshend mining data to figure out ways to become better companies and there was a deal reached withn activist investor to increase the capital allocation plan and that was a positive for the stock. they just put in their first dividend and they've been building this product themselves rather than putting it together so they've got a gre product on the market, too. >> on that note, ma

so they flipped to the kimberly-clarks, pepsicos. i think it's counter productive when the president bashes jay powell for taking interest rate too high it makes it hard for him to change course but trump's not wrong. we'd be in better shape if the fed would give us a rate cut after these numbers it would be justified. it was obviously a painful mistake to raise when powell did, but no one could ever admit to that. although you can bet that trump will be running against powell and the chinese in his 2020 election bid here's the thing about this kind of environment, it's perfect for companies that don't need a strong economy to make the numbers. in the old days the biggest winners were just fang, football, amazon, netflix, google and now alphabet. numbers may be too low there even apple came charging back after opening down a couple of bucks. why not? the president is playing nice to the japanese and europeans that gives him a stronger hand with china these days we also round up the usual suspects we have a whole cohort of the cloud k

stocks to -- and if the market tumbles, that means you could buy the recession-proof stocks like a pepsicor colgate i look for some down and hout health care names. maybe bristol-myers and maybe hca after that spectacular earnings report. then i tell you to buy the bargain on domestic retail like burlington or [ inaudible ] and all trading downtown and they could thrive in a slower economy. but i can't do this this time. because this time i'm not worried about a slowdown my fear is that everybody else will panic and i don't think they're done panicking not with the president's new plan to raise tariffs at 2:01 a.m. friday morning and as mentioned earlier, this could be exacerbated if uber stock is spiking and then rolling over not long after it becomes public on friday. and many of the stocks i tell you to buy into the teeth of the selloff, they've been bit off. they haven't come in and the names trading at absurdly elevated levels and they have run so much the dividends no longer offer much in the way of protection no tam polines and you may have to buy more this is quick sand underneath.

one story, which is nixon's, is that john campbell, who was the head of pepsico, was talking to lbj and asked him if there were something he would do differently. johnson said he wished he'd taped more. i'm trying to write a biography and i cannot remember. i just cannot get stuff in order. kimble came back and said, we ought to start taping. bob hall had said no, i never talked to kimble about this. from day one, we were trying to figure out the best way of keeping a historic record of the oval office. we were making history. the first thought was have the staff guy write up what happened. the trouble was, it was too biased. the staff guy would say, the president in this early and reaction-- a brilliant , and they could not trust it. they were going to have the deputy director of the cia, a photographic memory, sit in the meeting and write it up. they thought it would foul up the meeting, so they decided they did not want to do that either. then came this idea of, why not tape? but they did it in a unique way. it is operating for 2.5 years. they first have the oval office -- tapped the

if pepsico would come down and proctor would come down and ifs thai lauder would come down and any onejump if bristol-myers would come down and merck would come down and i know those are all recession names and i don't mean to do that, but those companies have good yields and i think that the -- interest rates aren't going anywhere so i like those and not so good on energy and worried about the industrials and health care in sweet spots soon and that hasn't happened yet. >> jim, always good to see you >> thanks, melissa >> catch more on jim at the top of the hour on "mad money" up next the traders will give you the first moves tomorrow and the results of pete's fast pitch stay tuned experience amazing at your lexus dealer. >>> time for the final trade pete, what's your first move tomorrow look at l brands because there is a monstrous call, and everyone is concerned about that and i still like this name and it's been beaten up and i think it's an opportunity. >> make sure you have spy puts in your pocket. >> karen >> what to do? it's not in any way a china story. anthem is cheap here an

they face increased competition in the sparkling water category, among rivals coca-cola, pepsico, nestleling you call this? joe: my only good tweet ever, and i have a lot. september 2017 i tweeted, i am over la croix, because i was into it like a bunch of people, and then i drank some, this isn't very good, and i tweeted on the very exact day that the stock peaked, so you can go. i said, by the way, i am over la croix. lisa: do your victory lap. joe: and there is the chart showing the stock. my only claim to fame. lisa: congratulations, joe weisenthal. meanwhile we focus on gap, shares plunging after declines spread to old navy, calling into question the the rationale behind the planned spinoff of the brand. here to take us through the results, our bloomberg intelligent senior retail analyst. gap,e turnaround strategy for after all the struggles, still not going right? >> sales were down 10% in the last quarter. you can blame the weather, but we think it is beyond that. a 10% sales drop is a little too much. can gap turn itself around? it's about product, but also where you sit in the ma

pepsico has held up really well. proctor seems to pick up everyday at 107.dible >> do you think santoli, what does he have to take out this morning what he called a risk-off rally can he do it again >> i don't like this term. some of these winr winners haven amazon facebook has been a big winner and i think you are losing some of the companies that don't do business in china that are going out that don't fit into this risk on and risk off i felt that's the clapper. clap, clap lights on and lights off it does not get you anywhere >> it is very much of a head front. >> it is more of a demo. >> the people at home always saying do i own something risky? i own verizon. you don't know and i like to speak in english english says there is some winners and losers don't throw away everything because that's what head winds does they used these etfs and they taken away a lot of what individuals think. like for nvidia where i was out there and jensen wong, his frame is not contained by china or anything he's the smartest person in the world. >> given everything you saw a

vogue and the consumer product goods stories, i don't know, they held up pretty well would you want pepsico118? it's not going to get there. >> we'll see what happens. jim, thank you we'll be watching the show tonight. >> what do you mean? i have more to say >> i was teasing your show 6:00 p.m you have more to say >> i want to be in for a dollar. let's go there for a second. wait a second. >> okay, you want to do quick reaction on lyft earnings -- >> i thought -- that's not cuervo that's corvo electronic arts was good i thought that would be bad. papa john's is good. i thought that would be bad. that's not bad let's contain this to a, b, c. to apple, to boeing, and to cat. because that's what the president's looking at i actually know that isn't that crazy >> jim, isn't it fair to say tonight's earnings aren't going to change the sentiment from today? >> but you've got to keep your eye on everything, right lyft wasn't a complete sxand ute disaster we saw it's entirely possible that they do uber right, that morgan stanley does a great job. there's things now we'll look at down 2% after being