impacts pepsico on a grand scale. >> where do you think deregulation will help?deregulation in general is good for business. we're having too many bottlenecks for expanding our business in some particular areas, from permitting to others. i think reporting is also an opportunity as we simplify our company. so we believe that deregulation will help us be a more efficient company. with that we can realize that money into other parts of the business. >> how is the consumer doing? you mentioned that you're hopeful that will boost confidence. growth has been pretty solid. how do you characterize state of the consumer right now? >> we're optimistic about the consumer in general around the world. we're see could inflation decelerating in most of the markets. so okay, it's 2% to 3%, that's much lower than it was in the past. we've seen wages continue to grow. unemployment very low across the board. so that makes us feel confident about the consumer. however, we're seeing in the u.s. particularly -- and some other markets globally -- bifuration. we're seeing part of the c

. >>> the ftc is suing pepsico, saying it gave an unnamed retailer more favorable prices. according to sip source, wine sales tumbled 6% from 2023. >>> and bob dylan's draft lyrics for the 1965 hit song "tambourine man" sold at auction for $508,000. "early today" will be right back. ♪ ♪ [whoosh of steam] [trickle of espresso pouring out] [whoosh of espresso settling] [pouring espresso into cup] [sliding coffee on counter] [person sipping their coffee] ah mornings! cough? congestion? i'm feeling better. all in one and done... with mucinex kickstart. aaaaaaaaaaaaa. - headache? - better now. mucinex kickstart gives all-in-one and done relief with a morning jolt of instant cooling sensation. it's comeback season. mom's gonna love this! alright kids come on. it's time for bed! ( ♪♪ ) good morning, mr. snuggles. make breakfast special with the cocoa and hazelnutty goodness of nutella. ( ♪♪ ) long after guests leave, viruses and bacteria linger. air fresheners add a scent. but only lysol air sanitizer helps erase the trace, eliminating odor and killing 99.9% of viruses and bacter

the federal trade commission is suing pepsico for illegal price discrimination. the ftc alleges the food and beverage giant gave an unnamed retailer more favorable prices than its competition. cnbc has learned from people familiar with the matter that that unnamed retailer is walmart. the agency argues pepsi gave walmart promotional payments and allowances, as well as advertising and promotional tools, but did not offer those same things to walmart's rivals. pepsi is denying the allegations and says the ftc lawsuit is wrong, both factually and legally. let's talk about wall street. plenty of green on the big board today, with the three major indexes posting their first weekly gain of the new year, the dow added 334 points, the nasdaq advanced 291 and the s&p gained 59. the gains come after investors received back to back reports showing inflationary pressures were softening somewhat. kobe bryant's widow helping fire victims in a victims of the la wildfires. vanessa bryant,t, the wife of te late kobe bryant, held a giveaway today at dodger stadium. bryant and her

and to celebrate this, pepsico is asking the town of du to change its name to hard du. in exchange. right. the town would get a new road sign and a community development fund petition to change the name has a couple of hundred signatures. strangely, for a town that consists of. >> how big is the community? >> 70 people. >> yeah, but how big. >> would the fun be? >> well, unclear at this point, but hard. >> do alcoholic do? i mean, the sugar content alone and then add alcohol. my body would probably just. >> i would say hard pass on the offer. i mean. >> i mean, it. >> depends, right? if your town is facing a $10 million deficit and they would give you 20 million, maybe. >> a town of 70 people probably doesn't have a $10 million deficit. >> but but if they did. >> if they did, they should. >> call and form. >> oh all right. yeah. so it's a no right. okay. for thumbs down. it's a national plan for vacation day. millions of vacation days don't get used every year. >> who are these people? >> yeah. >> i don't. >> understand this. >> goodness. i'll take them for you. >> yes. >> today is

animals and snack brands during breaks in the action that the super bowl. 59 anheuser busch met a pepsico-lay taco bell or uber eats and lot others are going to buy to win over the more than 120 million viewers expected to tune in for the broadcast on fox executive vp of ad sales. mark evans says the demand for ad space was robust this year. the slots selling out in november. new orleans is buzzing with excitement as it is. the host for super bowl. 59 join justine waltman and jarrett payton from our chicago station for a fun trip to new orleans. they're going to show you all the best places to eat, drink and take in the magic of nola big game. tailgate is on kron 4 thursday night at 6.30. >> and if you say jarrett, they from chicago. painting from chicago. that is walter payton son. i know just team had a great time in new orleans about these oakland. it there has a couple new mountain lion cubs where they were found after the break. >> news nation tonight. bill o'reilly, steven naismith be in a shop. is you all tonight? chris cuomo you know that a special two-hour edition of special two-

. >> the ceo of pepsico with the economics and value. >> change the bag.ake it -- he is putting more in the bag. better value. >> inflation has come down. cost inflation has come down a bit. >> exactly. >> that has been the story in 2024. the question in 2025, fr ito wih the best marketing and innovation. >> i want to own taiwan semi. >> is that your point? >> if you look at these stocks that are doing well, once again, it's quantum, it's nuke and mag. >> consumer staples just went negative on the session. >> the study. people get the study. look at nvidia. that's n's speech. how long did it take the current version of jensen to read moby dick? >> how long? >> half a second. call me ahab partner. >> a catalyst. nvidia, amazon, tesla, microsoft. >> read moby dick. it holds up. >> i haven't. when do you have time to read moby dick? before we head to break, let's show you what is happening with bonds. they are a focal point for investors. we have seen higher yields. we will get pmi manufacturing report at the top of the hour. yields lower. maybe that is givin