i'm in atlanta, georgia, and i'm on my way to perimeter mall, and i'm here to see macaron queen, which is a very small start-up in the dessert space. it's clear to me that macaron queen has a good business model on a small scale, but this particular product possesses all the qualities needed to actually become a direct-to-consumer product and a big wholesale product. they want to grow, but they want to grow profitably. woman #2: a princess cake, two of those crème brûlées. lemonis: i love french macarons. i would almost call myself a macaron snob. nina: hi! lemonis: i'm marcus. nina: hi, i'm nina. lemonis: nina? nina: yes. finia: pleasure to meet you. finia. lemonis: are you mom? finia: yes! lemonis: okay! this is a really beautiful display! nina: thank you. lemonis: look how colorful it is. nina: we wanted to make a place where macarons were in the forefront. lemonis: where did the idea come from? nina: well, it's a french cookie, and the origin is over 300 years old. lemonis: are you guys french? nina: no. my real father is part european, but mom is iranian. lemonis: okay, cool. fini