pernod ricard produces vodka, scotch and beef eater gin. makes gray goose vodka and sapphire gin. and now they both make havana club rum and both claim the moral high round. >> it wasn't that pernod ricard stepped up and looked to be a competitor with you? >> we don't mind competition from them. pernod ricard, though, is partnering with the cuban government, who has confiscated the assets of a family, no compensation paid. >> it's hard to believe that a company like bacardi is just making a moral argument. >> we're not, we're making a moral and a legal argument. >> and the legal argument is? >> theft. it comes down -- it's stolen property. that's what it comes down to. >> the bacardi family will say that this havana club is stolen property. >> well, you see the place we are in or distillery? it was built in 2007. >> and none of these facilities were used before the revolution? >> none of these facilities were used before the revolution, no. >> reporter: as he dismisses the argument that the havana club rum he produces for pernod ricard in c