. >> orlean: .a pesol ic so i think there's an opportunity for me to say, i'm still here and i'm stilling about what you guys are doing and also there. there's a chance to see the process a little bit which i think people do enjoy. sthwe, ope in fact expect now. >> orlean: right. >> smith: .to see. to see the process. >> orlean: right. >> smith: but i think the other thing that you've said, which i think you're exactly right about, is we're in an era where the personal brands of people like you are as imrtt the brand of the new yorker and that the new yorker's benefit in having you on staaf is not simply in the work you produce, but the good willlthat yourg the door through your personal brand. it used to be frowned upon for someone like you. >> orlean: right. >> smith: .to have a personal brand. the only brand was the new yorker. oea in fact, and you know, our bylines used to be at the end of our stories even if it was a 40,000-word story. >> smith: the magazine still doesn't have a masthead. >> orln:has u >>mith: ter all these years, right? yyah. >> orlean: yeah. and, you know, they