pete cunningham told me that sam spent more time in that store than he did or anybody else did. kmart went bankrupt. walmart is the biggest company in the world today. what was the difference? people. eastman kodak -- bankrupt. why? because the management and the board concluded, we don' t want to do digital photography. guess what, somebody else cannibalized it. if i am kind to my associate and my associate knows he' s going to be treated fair, he knows if he does a good job, there' s a process in place that allows him to be rewarded and will recognize his effort. it is contagious. >> listening to you, i' m thinking about this. you read these analyst reports about companies. they talk about the margin, they talk about opportunity, very little work is done on wall street actually meeting and analyzing the people. it sounds to me like you think the greatest long-term investments are getting behind the visionaries who see it. you can forget the numbers and focus on the people. >> there' s no exotic science to this, this is pretty simple stuff. does the guy love what he is does the