peter atwater, thank you for joining us.oming up, yankees owner steinbrenner spoke with our sports podcast. remember, he won the home run derby. from new york, this is bloomberg. ♪ scarlet: what did you miss? bloomberg is launching a new podcast tomorrow. bloomberg business of sports. we talked with yankees coach steinbrenner. a. steinbrenner: we have had rough few years that we've been talking about sanchez's and those that are now here. we're going to get bird going as well. we are patient. it we do not treat these kids away when everyone was asking for them. they were great. the judges have arrived and the judge delivered in a big way. >> he had a couple of 500 foot moon shots. he was the most searched after player. of race ball.face baseball. nobody predicted he would have this much success, this much impact. he's driving sales, tickets, television ratings. everything going gangbusters because of aaron judge. this point,until the yankees were having trouble selling tickets. theyg new hope, that continue to make a run. >>