(peter bart) people didn't really talk about blockbusters much then. that was an idea that began to take shape in the early to mid-70s. the public doesn't realize that the character, what makes the picture a blockbuster is the willingness of people to see it two or three times, like "star wars," or "jaws." there are not enough people who go to movies out there to make something a $100-200 million picture unless you see it: does that have an audience? so by the mid-70s the industry was traumatized. the pot of gold began to take shape. and studios began to say, "ah-ha, can't we open a picture in more theatres and spend more to advertize?" and the whole interior dialogue in studios was distorted and i think corrupted irreparably. (heavy breathing) (buzzing) i made "star wars." it was a very difficult film to make. and a lot of problems involved. it was with very little money, very little time. i finished it, i showed it to my friends. they said, "oh, gee, george, i really feel sorry for you. this is too bad. better luck next time." and then it became an e