accusation by jobs that business week was essentially not telling the truth landed squarely on peter burrows' desk because he's the guy who wrote it. is it true, is it not? i don't want to get into he said/he said, but that must have been quite the shock when they called you out in public like that. >> it was quite a shock. i was back in new york at bloomberg headquarters. and i saw the headlines come across my iphone. and it was surprising, but we really vet that had story extremely carefully for quite a long time. and we felt very confident in our sourcing. and i actually think there's a bit of misinterpretation what the story actually said. the story didn't say that steve jobs said it this is a fraud product, we have to put it out there anyway. what it said was at the beginning of the development of this phone when they were just getting started on what the heck is the iphone 4 going to be, they had a series of different designs they were looking at, one of which was this one with the antenna in the rim. and at that point this engineer according to our reporting disputed by apple, that at