. >> peter diamandis is a well-known entrepreneur in california and is the co-founder of hli. he's famous for backing futuristic endeavors like space tourism and asteroid mining. >> we're heading towards a world that's going to be massively data driven. the companies that are crushing it - uber, airbnb - are all data driven companies. and companies that aren't gathering data and using it to make decisions are going to be gone they will be destroyed. and are genetics are going to be part of the big data? >> most valuable data. >> number one life decision making tool. >> venter says their goal is to increase people's health span and hli will license their database for scientific research. but the implications of so much information seem to hint at something bigger. >> it starts changing the conversation around do you elect someone who's president without knowing their genome scan? >> i have the right to know whether you are going to come down with this disease or not. but its going to change life insurance, health insurance every aspect of our lives. >> it becomes fact-driven, i