. >> peter feigin: he's an icon in a small city with a global appeal. >> kroft: peter feigin is president of the bucks. he says milwaukee may be a small city by n.b.a. standards, but giannis has put it on the world map, giving it a marketing foothold in the global basketball business. >> feigin: he's one of the great five, ten players in the n.b.a. at this time. and he's-- he's an international icon. so it transcends markets. >> kroft: so how big is the market outside the united states and outside of milwaukee? >> feigin: more than 50% of our digital traffic is from out of the u.s. you know, more of our video views are outside of the u.s. and it's growing. >> kroft: and giannis has a following like no other player in the n.b.a. often after road games, he meets with large contingents of greek americans. >> giannis antetokounmpo: there is no way, you guys, you're all greek, no way. ( cheers ) >> kroft: on this night after a game in cleveland, an hour after a tough loss, 200 were waiting for him. ♪ ♪ he joined them in singing the greek national anthem... ♪ ♪ ...and hung around to take a self