our ownership is heavily steeped, peter guber in entertainment.e do, we really look at ourselves more in the experience creation business. people are going to come to a game, and it's live entertainment. they want to be entertained. they want to have fun. and they have expectations of that. our goal is to use technology use what we know about entertainment and use the fact that our team is doing really well to create an unbelievable overall experience from the minute they come into the gate to the minute they leave. >> besides the change in ownership, how much of what you're doing now is driven by the way the digital era has transformed everything? there's so much competition now for people's attention. >> yeah. i mean, the -- it's unbelievable. technology -- if you're in the experience creation business, as we are, technology and what you can do with that is -- i refer to it as harry potter's bag of spells. but we still remember that technology is just an enabler. you have to start with what do you want the experience to be? what do you want the