peter hamby writes with instagram and iphones and a journalistic reward structure in washington thatften prizes speed and scoops over context, campaigns are increasingly fearful of the reporters who cover them. any perceived gaffe can become a full-blown narrative in a matter of hours, if not minutes, thanks to the velocity of the twitter and national reporters. so does that make campaign coverage even more superficial and silly? joining me is peter hambycnn digital and kevin madden, political and adviser spokesman for the romney 2012 campaign. peter, i've got to read those words again. a journalistic that prizes over context. so what's new? >> right. the obsession with political process among political reporters is as old as time itself. when i set out to write this study, i had read all of the great books about past campaigns. i had covered the 2008 campaign on the plane, on the bus with hillary clinton and john mccain and sarah palin and then when 2012 came around, i noticed that there was no real value other than logistical purposes of being on the plane editorially. so i set out