the san francisco chronicle's culture critic and co-host of the total sf podcast, peter hartlaub, offerselpful playbook. peter joins us live now to talk about what his latest article entails. hey there, peter. >> hi, how are you doing? >> i'm doing just fine. got a chuckle. got a chuckle. what's the big idea behind your essential guide for out of town reporters on how to write your own doom loop story? >> oh, we were just my colleague , joe garofoli and i were just so tired of people all particularly on the east coast media writing the obituary for san francisco. so a city that has a lot of problems it has to work through right now, now, but has had a lot of problems in its history. and just historically that phenix on the flag we've always come back. 1906, earthquake and fire wiped out half the city. we survived the aids crisis just so many things that it feels like a lot of people have written the city off. when we can come back, we can come through this. it's still a beautiful city. so we wrote a story kind of satirizing that, letting journalists coming in, know how to write their doo