peter himmler, thank you very much. >> thanks for having me. >> san francisco went skyhigh right herethe heart of technology. what is autodesk doing just steps from bloomberg west? we will look at the geppetto of 3-d creation next. you can watch a streaming on your tablet, on your pc, at bloomberg.com and on fire tv. ♪ >> this is "bloomberg west." i am corey johnson, in for emily chang. how do you get a group of software developers to understand the real implications of their coding? you build a workshop on san francisco's waterfront, right next to our office on pier three. i spoke with the autodesk ceo carl bass. just steps from the bloomberg west studio on pier three, p are nine is the geppetto's workshop of laser cutters and 3-d printers. autodesk has built this cutting edge workshop -- get it, cutting edge? anyway, this helps autodesk and their customers. >> this is a space we use as a design ofo take the our products and turned them into physical goods. can make whatever they want, and so they do. this is like a testing lab. >> employees design on autodesk software but build on a