. >> peter kerns is a former amazon manager and is now an independent consultant, helping brands launch sales on various internet site, including amazon. >> they had a kick starter campaign that was fully backed, so they created some following there. they created some off-amazon presence, instagram, social media. so people knew about their product before they started selling. >> he says much of nut pod's success comes from the social media awareness and following they built before they listed on amazon. >> and that is usually one of the key indicators in terms of how a brand is going to be successful, is how they get up there and what they bring with them when their products go live. >> once they went live, peter says the details page was key. >> when you're looking at the detail page here, you can see, you know, first of all, their images, they blow up automatically. they have a lifestyle image of a person holding a cup of coffee with the creamer in it. it looks like me in the morning. >> also important are the user reviews. peter says consumers often start their research by reading th