this morning, he and peter kleins, owner of nearby seasoning orchard, are testing. >> you can see how they clustered which is an unusual feature. >> and tasting. >> as a cidermaker, we're looking for aroma, and flavor. acid and tannin from the apple. >> as an independent brewer, greg is part of a small but rapidly growing beverage category, hard cider. where his virtue cider label has been thriving. >> three years ago, nobody even knew what it was. now it's all over tv, all over the supermarkets. we are going to be in our third year of triple digit growth. >> no surprise. all this rapid growth has not gone unnoticed by big players in the beer category. greg's now getting stiff competition from big beer brands who recently acquired cider brands to market along with their other products. >> sam adams with their angry orchard. you've got millercoors with a couple grands. and then you've got anheuser-busch with a couple brands. they've got the stella and the johnny appleseed. >> these behemoths have vast production facilities, marketing budgets, and distribution channels. this puts all th