follow in welcome to cross talk i'm peter lobo does the lord need marketing some are selling christian rock jesus jeans and even jesus pills is this the right way to promote christianity in the twenty first century or is the new profitable nice for those who have nothing to do with face. you can. discuss christian marketing i'm joined by you and danding in london he is director of marketing and communications at the un denning marketing consultancy and in columbus we go to philip ross he's a pastor and author and another member of our cross talk team yell on the hunger all right gentlemen cross talk rules in effect that means you can jump in any time you want if i can go to you philip first. christianity is a message everyone would agree with that but are there wrong ways to deliver that message and i'm talking more specifically in this program business because christianity as a business is quite proud.