joining us now is the ceo peter moter.rag about this you were an entrepreneur by training. you were in a security systems company before that. you sold that company. you got into this. you know what you're talking about. my question, how do you make money? seems like sort of a public service thing rather than a moneymaker. >> it's a place for crowdsourcing safety information. we're focusing building an audience of the more people use the platform -- david: when i hear that, that means we don't make money now but building a market and we'll make money on advertising, is that what you're doing. >> exactly. like other social media plat forms. liz: let's get what you do on viz safe. this is crowdsourcing community information out there so people don't bother tying up police with 911 lines, correct? it is also on the ground eyeballs. >> exactly. nothing can match power of crowd armed with smartphones. no matter how many camera or security personnel any event or location, they can't match spectators with smartphones. they're clo