peter naylor helped to build the -- at hulu.etflix has spent the past couple of months, if not longer, looking for executives to lead the charge for them. now they have two solid people. emily: at this point, what do we know about netflix's ad supported -- and how it will compared to disney? >> we know it is going to give you either -- either in the final three months of this year or at the beginning of next year. my reporting has suggested it will cost about half as much as basic netflix for think eight dollars or nine dollars. there will be advertising in some programming, but not all. no advertising in kids programming at first. no advertising and new movies. it will be before and during some programs, but not after. they are aiming at four minutes per hour. netflix, disney, hbo max are aiming for a low advertising load and they can charge a lot for those advertisements. they don't want to have much more than four minutes per hour. easier said than done. we will have a better sense of what this looks like when these come out.

we learn offend the departure of snap's chief business officer, jeremy gorman, and peter naylor, vp of americas, both executives leaving for netflix. back to you. >> thank you julia boorstin jim, as julia was speaking, you tweeted about whether memesteres should put snap in their universe of possibility ps >> you have a failing enterprise trading up today because we had a little better numbers. i think, david, they seem to glom on to companies like that, take on the shorts, move the stock up, and snap -- spiegel gets to issue stock. >> why are you encouraging this kind of behavior really, why would you do that? >> because the s.e.c. -- >> it's not for you to do that >> the government doesn't. >> you'ren couraging people to gets into a name that you don't believe fundamentally deserves it >> i'm trying to -- >> you're being sarcastic. >> yes >> okay. >> see, because i want the government in the same way -- there were two more coins started yesterday. i don't know if, david, you follow the progress of new coins every day. yesterday we got two new ones that seem -- one is called mxc and a

get snap's ad business on snap helping it grow in scale ahead of the more recent shutdown and peter naylorjust for two years before that he was at hulu before that at nbc universal he has a lot of experience in the industry jeremi with her experience at snap and before that at amazon and yahoo does bring good expertise to netflix as they get ready to launch this big ad business which is expected to help them reach a broader audience and hold on to customers who wanted to not pay for so many services as they face inflationary issues >> question, julia, on snap, the macro challenges this company has cited today, last quarter, the quarter before that, it does feel like they're hurting snap more than some of their competitors. is snap more vulnerable because of its size, or is it an excuse when some of the issues are their own execution and strategy >> well, look, one reason snap is more vulnerable is because they make it so easy to start buying ads on snap, very easy to turn on advertising on snap if you're a brand, an advertiser, and that means it's equally easy to turn it off that spending