brian cohen and peter shankman is back with us. thank you for giving us your morning.is about being afraid? not being afraid? >> a big one. we could talk about a lot of transactional tips. keep budget in gear. talk to customers. i had the privilege of working with 1,000 companies over the past 30 years. i'm a behaviorist. that is not anything to do with the things you think about are normal items. they are personal issues. fear. many of the start-ups i meet are fearful of things. they don't identify the fears. many kicases, they make decisio without dealing with the fears. >> i feel if you are afraid, you make short-term decisions. >> absolutely. >> how do you deal with it? talk about it with your partner or team? >> i have a methodology of the things that will kill your business. mostly ego gets in the way. you won't admit to them and hope they will go away. they won't. >> we are all very good at convincing ourselves it will go away. you are an entrepreneur and glowiglo growing your business. >> deal with the fears first. >> all right. >> for me, the biggest thing tha

we have peter shankman, we also have russ a tech analyst as well.evelopments shanna. shane, begin with you, we were chatting about the fact we don't react the way we used to react. is it because we're rused to it, or you know, because it is not happening here, which is it? >> probably a combination of both, not to give you a complicated answer but these are incidents, incidents are happening more and more rapidly and it is conditioning us to be more used to these occurrences. it is all around. it is online. it is on our social media feeds all the time. so we're constantly being bombarded with sentiments. i think we're getting more used to it. neil: peter, one person i talked to, we're getting used to lone wolves and craziness taking out people crudely though effectively, but, but, we would react very, very differently if something of a scale of 9/11 which was the obvious. what do you make of that? >> i mean it is very true. when 9/11 happened there were calls to monitor the internet and monitor every single piece of gmail. what happened, terrorists

our guest, the aforementioned peter shankman is not a fan of uber.ormal podcast. he is marketing guy. welcome to the program. >> good to be here. stuart: i use uber a lot. you find them evil. >> i do. i used to use them. then i used to be a huge fan. then several things happened. they updated privacy policy without telling anyone, relaunch the app, tracks not only when car is gets you, not only after you dropped off but for the next five days. why don't theydo they need to know you where you are five days after. stuart: i did not know that. i have the uber app. >> go into the settings you find still gps tracking. stuart: even though i tell my settings part, don't track me, don't tell anybody where i am. >> right. stuart: the uber app will still tell uber where i am. >> they used to be on all the time. now a few days. why? you don't need to know where i am six hours after i drop you off. stuart: i'm with you. you make a good point. >> this was company started by ceo, young kid, not that there is anything wrong. my company is young kid, i started great