the director, peterjackson, peterjackson of the lord of the rings, he is now really excited about ari am thrilled to introduce wingnut ar's creative director, alistair. alistair. since this is augmented reality, you folks are in the shot too. peterjackson and his partner, fran walsh, they had seen some ar demos of the hardware and they were really excited about the creative possibilities, and ar it is like a medium like no other, it offers so many creative possibilities, and they want to explore that space. traditional storytelling and entertainment concepts, and rules around camerawork and everything else, they don't necessarily work in ar, so for the last year, we have been exploring that and figuring out what is fun and what is entertaining. and of course, the question every lord of the rings fan is asking right now, how long before we have an augmented reality lord of the rings? i think it is an amazing ip, there are so many opportunities with that. i think, people would probably love that experience, i don't know when we will see that in people's living rooms, it is hard to judg