and petty chavez. and it is just -- it is hilarious. i love the way we are creative, and pass down our history, in ways that are affirming, and fun, and lively, and stand up within the history call presence. >> we asked our community, agree or disagree, should ever month be black history month. >> it is time to teach about literally everyone else we should extend this to begin on martin luther king day, and not just the first black person to do x, y, and z, and product of society says we should discuss how inadequate this month is in a way to articulate culture. mark, want to go with you with this. with tule churr we have seen the ways that african-americans themselveses are articulating black culture, however, there is an exploitation, some say in a commercialization of african-american history month,ives on twitter, and i saw sales there's book sales what is your response to the commercial at becket masseys is having that martin luther king day sale, right? it is clearly an opportunity. i always say mcdonalds use to run these adds wel