pewdiepie, he is a gamer who plays games with commentary.ame where helife was put in real-life situations that were like a game. facebookr, amazon and are doing livestream writes for sports. >> now we do a lot of highlights for sports. they did well on youtube. the full game, those are very competitive, they are really expensive. in traditional media, they are competing for them so i think a lot will change over the next five years that at this point, we are focused on those highlights so that users can see those key moments. >> how do you think things will change? have online players stronger ad models and subscriptions, they will be able to be more competitive, they will be able to compete for some of those sports rights. the headlines talk about youtube being at war with the music industry, everyone from taylor swift to paul mccartney saying they don't like the way you do business. do you see a future with a mile ground? that there areed many constituents in the music industry and they don't all agree with each other. there will be the la

susan: "pewdiepie," a gamer. he does really funny commentary.-life game where he was put in real life situations like a game. emily: twitter, amazon, facebook are pursuing life streaming. is sport something you would consider? susan: we do a lot of highlights for sports. we did the whole football season. they did really well on youtube. the full game, right? they are very competitive. they are really expensive. in traditional media, also, are competing for them. a lot will change over the next five years, but at this point right now, we are focused on those highlights so the users can see those key moments that happened during the game. emily: how do you think things will change over the next five years? susan: as they have some ad models, subscriptions, they will be able to be more competitive to compete for those sports rights. emily: the headlines talk about youtube being at war with the music industry. you have everyone from taylor swift to paul mccartney saying they do not like the way you do business. do you see a future where there is a m