but it has to be taken consistently and indefinitely if you are placing yourself at risk for pexposured there is post prophylactic for people who know they were exposed to hiv it is essential they contact a healthcare facility within 72 hours so they can access the medication. >> tell us about how you are using social media to raise awareness. >> my organization the red pump project turned five this year. we asked bloggers to add this red shoe badge on their blog, and dedicate their website to talking about hiv and aids. so we take the very serious disease and conversation out of townhalls and bring it into social media and into twitter, and we use red shoes to get people's attention, and while we have their attention, we talk about hiv and the issues surrounding it, and the stigma, and what we try to do is normalize the conversation so it takes some of the shame and secrecy out of it. let's just talk about it, why not? >> speaking about talking, our community has really responded about new messages . . . linda i'm going to go to you with this, give us a new forward. >> think kim said