jeffrey pfeffer has taught at stanford since 1979. a visiting professor at harvard and the london school of business. joining us is kym mcnichols. jon fort had to run off and take care of other business. you wrote it pains me see talented people get left behind in a game in which they didn't know the rules. there is an oftentimes people do think that it's talent that can get them ahead, but not always. >> that's certainly correct. and that's the -- that really is the reason why i wrote this book. i think both men and women need to understand the game they are playing, and they need to be able to opt in with the best information they can possibly have. >> so let's give people tangible advice. let's say i'm in the workplace. i ultimately -- i'm a worker bee and i want to become the ceo. what's the best advice you have for folks? give us your top three pieces of advice? >> the first piece of advice is build yourself a public relations strategy, even as a worker bee. >> what does that mean? >> i can tell you exactly. there are a couple of