mariah uses these to pfinance hr two fundamental questions. one, how likely is someone to purchase her service? and two, how likely are they to recommend it to a friend? >> so when we send out the boxes every month, we ask them, how much did you like the box, and on a five-point scale, and then we say, would you recommend the service to a friend? and we watch both of the nu numbers, because we want them to both be high, because in general people's intent to recommend actually in some ways says more about how they feel about it. >> today, citrus lane is up and running and for mariah, that is no reason to stop the research, because on the contrary, it is a whole new audience to get feedback from using social media. >> what is different about this moment right now is that the tools exist between social media and the ways to do market research with the customers that you can really listen and build a brand and a company that is trying to actually listen to the moms or whoever your customer is and do a better job for them, and that is how you grow.