there is one other trick that the pharisees, which as we can get the network and the devices closer to each other. it's the reason why in some cases your wireless land will run faster. how do you get the cellular network to be closer? you have to make it easier to deploy themselves in a can a have good connectivity to those pieces of the network that might be in your house and in your office. we're starting to see the beginnings of that. some of the operators are selling little boxes that cost them to cells, the little tiny sulfate for the cellular network. this would be an evolution of that going forward that would increase speed. and we've seen things like 10 times improvement when we do this kind of a network rollout. that's something we haven't seen 10 times in a long, long time. this really is an interesting new way to look at it. >> host: paul jacobs, either enough ideas and new technology coming to prevent a spectrum crisis, a brown out? >> guest: i'm not sure. i think were in a little bit of a brown out situation right now for some users. it's going to be a lot of different thi