pharrell williams isn't one of the people.can but i'm going to do things. and you have. you have a any skin line, podcast and a podcast network. you've got new music you're working on, then we've got some initiatives that are probably going to change the face of how corporate america works. so let's start with the most important one -- rihanna's new album. i know everyone's waiting for the vaccine, but the other half to have the country is waiting for rihanna's new album. what can you tell us about it? >> there's nothing i can say. >> trevor: damn it, pharrell! i knew you would say that, this interview is over. >> no, man. it's funny because once, like, i get asked this question, then i feel like the other interviews that follow, they'll ask for more details of -- >> trevor: i feel you. -- i'm just so not at liberty to say. but i can tell you that she's making some amazing music, and we're incredibly honored to be a part of that conversation. >> trevor: something i've always admired about you as a person is when you speak, you

winning artist and producer pharrell williams is making us happy this morning announcing the launch of a new nonprofit. it's called black ambition aimed at helping black and latino start-up businesses achieve their dreams through financial support. and professional mentoring. williams writing on twitter, quote, our goal is to close the opportunity and wealth gap through entrepreneurship. the nonprofit will act as a competition giving those who qualify seed capital, mentorship and providing pitch feedback, all so important. the winning business will receive a million dollars to continue the growth of said business. the name black ambition if you're wondering comes from a song he released with jay-z called "entrepreneur," which opens with him whispering i am black ambition. ♪ i'm black ambition ♪ i'm always whispering

. >>> also this morning, grammy winning artist and producer pharrell williams is making us happy thisreams through financial support. and professional mentoring. williams writing on twitter, quote, our goal is to close the opportunity and wealth gap through entrepreneurship. the nonprofit will act as a competition giving those who qualify seed capital, mentorship and providing pitch feedback, all so important. the winning business will receive a million dollars to continue the growth of said business. the name black ambition if you're wondering comes from a song he released with jay-z called "entrepreneur," which opens with him whispering i am black ambition. ♪ i'm black ambition ♪ i'm always whispering ♪ they keep telling me i will not ♪ >> and three months after that song's release that line has become a huge opportunity for young black and latino entrepreneurs. thanks to pharrell williams. >>> also this morning, dionne warwick has questions for some of music's biggest stars. the grammy winger taking to twitter over the weekend playing intrepid reporter, if you will, guys, to get so

we are told this, by a big margin, california's, california's coronavirus case rate right now pharrelles every other state in the nation and is one of a handful of states four cases per day are still increasing. "the san francisco chronicle." you do have such restrictions out there, why the spikes in cases and hospitalizations? are people disregarding restrictions, or they are not working? >> shannon, the restrictions that could be in place and do work, as they do in florida. what has happened is when you take away people's liberty, for a while, tolerate it, and then there is a degree of fatigue. that fatigue has now created a situation in which people of all parties, of all ages, are simply violating these restrictions, and doing so because they simply couldn't -- they couldn't do it longer, and that's the story of states that tried not to go too far, tried to maximize liberty, tried to maximize productivity, they have a tendency to have people willing to follow the stricter rules if they know and believe that they are going to be short term. in california, having our restaurants summ

they represent over 45 artists, producers, songwriters including one republic, the bastrop boys, pharrell williams, and usher. i've been part of the music industries in size 14. i started helping local bands by selling t-shirts and making flyers. fortunately for me one of those was metallica. i was able to turn that opportunity into a career. instead of going to college, i went on tour. that was my education. since then i have had the privilege of managing many fans, running a record company, and coming back to doing what i love the most, represented the artists as their manager. before any of this i was a music fan and still in. from the beginning you could always find me in front of the stage somewhere as an obsessed fan. that obsession has become my life. most of my closest friends are people i have grown up with in the scene. people i met on the road, those who promote the shows, those who work in the venues, and those who manage and staff the tours. my story is not unique. a concert is more than an opportunity to just listen to music, it is a shared experience that creates and requir

. >> guys, i mean, from oprah to pharrell, celebrities are obsessed with this.> it is. >> i mean, chic, right? >> i love that. >> truffle hot sauce. >> put some of fries, and voila. chassie, thank you, as always. to get your hands on these best selling items, head to today.com/shop. >>> up next, we're going to do some cooking with the college kid whose talent in the kitchen made him a social media made him a social media sensation in 2020. (soft music) hey dad, i'm about to leave. don't forget your hat . good morning. how can i help? i need help connecting with my students. behind every last minute save, ok, that works. and holiday surprise, thank you! a customer service rep is working unseen, making it happen. and at genesys, we're proud to help them help you everyday. >>> welcome back. from >>> welcome back from banana bread to sourdough starters, our social media feeds in 2020 have been dominated by the cooking trends in the quarantine. >> it's true one college student put his spin on things, sharing his passion on tiktok. now, he has nearly 2 million followe