well, this week on "the communicators" we want to introduce you to phil mckinney who is the new president, ceo of cable labs. mr. mckinney, what is labs? >> guest: cable lab is the the r&d innovation labs for the cable industry, and we're the force that really enable the cable operators to deliver the services such as broadband, video and now even voice over cable. >> host: you are not a cable guy. [laughter] >> guest: no. i'm new to the cable industry. i came from the consumer electronics, but earlier in my career i was primarily in telecommunications, so i am new to cable. >> host: well, chief technology officer at hewlett-packard? >> guest: correct. >> host: what do you think you bring to cablelabs? >> guest: from my standpoint is that perspective of not just the core technology, but how that actually gets used by the consumers. and my role at hp we focus a lot on what do people actually do with the technology in their home, the technology in their hands on or their desk? what does that derive from a benefit and productivity perspective? so being able to look at that from end to end. i