. >> phil moore, the owner of the stuart coffee company in stuart, florida, knows his city on the treasure coast is unique. >> years ago i think those districts were a little different. but now, the lines are crossed. >> unlike most places, this community of about 16,000 residents has more than one main street. it actually has two. and they're not even a mile apart. >> when you give people more to come to, it expands that customer base, which is good for all of us. >> both historic downtown stuart, and the east stuart neighborhood are getting plenty of attention. >> you're seeing partnerships, and you're seeing a full calendar of promotional events, along with a real healthy dialogue between merchants in the city about how to create a business friendly environment. >> she manages both the stuart and east stuart main street programs. she says that with its waterfront shops and restaurants, downtown has been a local success story. it's a major draw for locals, and tourists, making it an attractive place to do business. >> you see full occupancy downtown. you see that whenever there is a vaca