phil rhee bow is in san francisco where the electric car battle is heating up 3. >> reporter: the audi etron is not just another suv. it's the latest in a wave of vehicles putting the charge in into the luckry ev market. >> we have created something special, truly special within our first fully electric car, the audi roetn. >> with a range welover $200 million when fl charged, the etron will start at just under $75,000. pricey? yes but in the ball park as teslas which are popular with hiye-end . >> frankly it's simple. launch the cool cure in the luxury mark this is supercool. i'm convinced we see growth there. >> in fact global salesf luxury electric vehicles will sky rocket by 2025. charged up by new electric models from jaguar, bmw, merced-benz and others. all expected to cut into tesla's dominance of the luxury electric vehicle market. >> in a lot of ways the increased competition for tesla really is increased availability of mols, especially models that have the same amenities or luxury offerings that are available in the tesla products. >> reporter: for the foreseeable future tes