a goal before the economic recession, but when we look at our colleagues in the fill -- fill -philantropic world, we know that contacts make good donations and we have to tell our story better, and then i am confident that these problems will resolved. >> is the smithsonian providing other things such as the channel? >> we still have the smithsonian channel, it's not all there, not everyone has hd-tv, we have enriched this into the contract and showtime is open. i feel good about it, when you watch the smithsonian channel, it's a great experience. we need to enrich it and work with new media. because there is the youtube and this concept, where we want to connect to that next generation. they may not be watching tv, but watching youtube, so we using other ways to reach people. >> what kind of changes have you made at the smithsonian, any changes to set the new vision into motion? >> one thing i said from the beginning, we needed to do a significant planning exercise, and i saw that from the moral question, and our job is to focus on the future. and to focus on the future in a unique way. t