poster we are talking with philip auerswald, professor here at george mason university. his most recent book, "the coming prosperity: how entrepreneurs are transforming the global economy." he also served as an adviser to the clinton global initiative. what do you advise on? >> guest: while clutching a knack for asking me that question. purchased at the global initiative the last three days and i've been working with them for the last three years. the reason i think you is because i really appreciate that affiliation. they have a wonderful platform they are and they need advisors on the program he was sort of things to feature, where people bring new ideas and challenge that audience to think about different ways to engage in the world. it is particularly relevant because then every participants back as they register for the initiative this year, they received a copy of "time" magazine in which president clinton had authored an essay titled the case for optimism. and that the clinton global initiative this year, chelsea clinton led what was called the case for optimism.

this is about half an hour. >> now joining us here at george mason university is professor philip auerswald, whose most recent book is "the coming prosperity: how entrepreneurs are transforming the global economy." here's the cover of the book. professor auerswald, what role does fairplay and economic development? >> guest: well, that's a great question and maybe i'll talk about what role does fear play in our conversation about development and our conversation presence? so when we talk about our reality and share our ideas in the marketplace, we are competing with other ideas. we know three things about marketplace ideas. short-term sells better than long-term. fear sells better than hope. negative sells better than positive that is to say exaggerated flows better than moderated. to receive disproportionate number of short-term narratives of negative, exaggerated stories essentially. so short-term on the negative come exaggerated. that's what's talked about any ideas. we are creatures who grew up in the savanna or environments where we were always subject to threat. so we're looking at tha