the first one was philip johnson, who has passed away years ago and the but we are working with his firm philip johnson alan ritchieeen really inspiring, and for me it's not working, it is sharing that expense with the end-user. i love collaborating. i collaborate with the end-user in mind. the true value is when someone lives in that house done by a pritzker prize architects for such an accessible price, no one has had that goal and been able to do that. haslinda: has there been concerned that such projects worth $300,000 may cheapen the value of the product? jose: it started with the average of $300,000, thinking my reference was america, looking for less expensive on a per square foot or per meter basis, these of the the high end designer prefab companies. when you are doing things in asia, i had to go lower. i'm trying to average $70,000 now and cater to the mid-markets or mass market, and to do that you have to be cost-effective and budget conscious. i don't think it is dilution. if people thought that was the case, they would not have signed up for it. i think it is a good thing, not a bad thing. think about