philip lebeau has more from be >> reporter: dr. martin vintercorn has good reason to smile. as ceo of volkswagen he's grown annual sales to more than 10 million vehicles and has positioned vw to pass toyota for number one worldwide. >> i don't know whether we'll spasz toyota this year but we try to achieve other targets. >> reporter: those include boosting profit margins after spending billions to expand assembly lines worldwide, including in the u.s. where sales have lagged. in part because the company has been slow to build suvs. >> yes. we did procrastinate and wait too long. of course near small end, we have to close a factory so we were reticent and now going into the offensive in the states. >> reporter: bmw starts building a new suv with more to follow. meanwhile, its biggest luxury brand, audi is cashing in on america's growing demand for high end cars. >> audi's got a tremendous amount and they're expanding their portfolio, but it really comes down to capacity and their capacity doesn't really expand until 2017 when they open up next facility. >> reporter: if volksw