same thing with the break-up of the philip morris into the slow-growing u.s.lding high yielding u.s. tobacco company and fast-growing fip ill morris company, supposed to have a high yield. the super freakin' high dollar and dividend in our country, leaves you with 3.6% yield of the international one philip morris with 4.6% residual. irony. all ending up being fabulous. major ton of money. if you own kraft and split up to 230% versus s&p 500 over that period. fill philip morris with a break-up over five years. much better than sharp stick in the eye. the talk is about recombining not one but both of them. remember kraft merged with heinz to create kraft hooinz which is a slow-growing pantry based company meant to give you a high yield. because people liked the franchise so much and cost-cutting that goes with it stock yields less than 2 .8%. more importantly, kraft heinz, which you can follow along at action alerts plus.com has been rallying talk because it will buy back mondalese. that's how much people like that company to do acquisitions. i know the split le

philip morris makes cigarettes. yeah. marlboro parliament. and they are moving away from those cigarettes. getting into something like an e-cigarette. essentially a device that heats not burns so you get feeling like you are smoking and you're not exactly smoking. investing $3 billion in this product. should hit the next year. the krvrment eo acknowledging that there are health risks with smoking and other products are very popular right now. so they are coming out with their own. >> what happens to those brands then? are they going to keep making them? >> no. i guess i imagine they keep making them i imagine along the way, people are going to start using these devices, these e sigg devices more and more. they know what's coming. so long as they don't blow up in your pocket, right? >> good point. very good point. >> very good point. >> yeah. we've number christmas spiritual morning long here on good day. and so we hear santa's home is listed on silly low. 2500 square feet. it was built in 1800s it's going to pretty and charming but so much mo

i'm out of philip morris now. how do you get comfortable with 1% to 2% max organic growth trading at 20 to 22 times forward, and in terms of earnings richks, how are they going to deal with currency without actually taking a price which hurts volumes? >> every name you own that sells abroad and that is over 50% of the s&p earnings, now over 50 coming abroad, and it's got the headwinds of the dollar. every name you own for any sector, you have to deal with the dollar issue. this is no different. what i'm trying to avoid with these names is i don't think there's a single name in this list that's going to get a miss on earnings. they could get downgraded over concerns, but they're not going to break my heart missing earnings by 10%, 15%, and there's plenty of risk in the financials and the -- and the energy stocks where you might get that. i try to de -- this portfolio is a derisk portfolio. that's what i'm arguing. if you got to redeploy the profits, i'm going here. are they boring? you bet. you just said that -- yo

some of these names, we're talking colgate, mondelez, philip morris, those -- >> colgate down 9%.n 11. philip morris down 10 since the election. >> all of them big international companies. 75% or more they sell outside of the u.s. look at what is happening interest rates. >> big dividends, right? >> all getting crushed. there are three of these other companies. we could go on and on, but a lot of household names. >> i think it is the dividend being competitive with rates. rates going up much more so than trump has beef with, like, mondelez. >> of course. i think -- when cramer was sitting in chemy's chair, suggesting some of the stocks, your chair, for this moment, for the next minute and a half, that some of these staples have gotten hammered to the point where they are now attractive. >> the problem is that most of them trade about 20 times forward estimates and the long-term average is about 19 times. they're not super cheap. that says, i do own mondelez. 3g comes in, they're going to buy somebody. i don't know who it is going to be. >> you don't think that ship has sailed? >>

let's put something that's blown mcdonald's away, philip morris. let's pick another one, nike. it doesn't mean it las to ended because it's so good. you go back, you say, wow, i mean, this is killing this. and yet to put it in perspective, this has been one of the only apple has kept up with that at that rate. now, the chart of nike, itself, take a look first at the performance, the physicals that i was just showing you there. this is epic him so the question is if you have a great out performance and that's a bad one-two punch. here's the long-time chart of nike versus its own earnings. price per share, earnings per share. that's also something to consider. now, the stock, itself, how do you draw the line? can you draw it anyway you want. you can draw them this way, head and shoulders tops. can you draw them this way, breaking trend. you put your head and shoulders top back in. the key is after outperforming over a multi-year period, we no ethe stockmarket's gone on and done this. so you have a problem with massive outperformance long term and more recent honor performance. th

. >> philip morris consideringon not making cigarettes at all.ll. after decades of selling marlboro and parliament theen te company is looking to shift shi its focus away fromm traditional cigarettes andtes a toward smokeless products. proct the company's ceo says philip pi morris is working on a not burn product that it hopes will hitrodu the market sometimt next year. >> 6:54 now and in today's foxof beat some good news for kanyeye west and his family.y. kanye back home after being in the hospital for more than ait r week of treatment for his mental condition break downow exhaustion, don't really knowon exactly what it was.do according toac tmz though t they're saying a mental breakdown. sources say kanye suffered afere nervous break down triggeredeakd by the anniversary of hisnnivers mother's death. tmz says kanye is not out ofot o ongoing psychological anding psc medicalho treatment.me >> prince harry meeting thee har princess of pop yesterday attert an event marking 50 years ofkino independence for barbados. >> okay.>> the prince met the countr

. >> but the small businesses, they sell coke, craft, philip morris.t like they're hand-crafting it. >> except in brooklyn. >> all right, i support that. >>> death of the see saw, tom you quoted the new york times article where it said that the older see saws were wooden planks and often hit asphalt, falls and pinched fingers, and then you added, thousands and thousands died. i believe you were referring there to the texas see saw massacre. >> that is what it was, i knew there was something. >> we should not laugh about it, because david's family was there. >> no, still hurts. >> yeah. greg, you said as a single guy with no kids you didn't notice there were no see saws because you don't visit playgrounds, you seemed a little defensive there. >> it's true, i don't go to playgrounds. >> your honor. >> you can go if you want, but some have signs that say no greg johnson. >> they do have families, but i think you should be able to go. >> i'll test that. >> i don't think the sign says no greg johnsons. >> tom, you brought up the jungle gym, there is absolut

but i did want to mention philip morris international, that's a name you don't hear too often, it has$137 billion market value. today they filed with the fda for their electronically heated tobacco product. this is the new wave of electronically heated tobacco, you know, the device -- >> what does that mean? >> the device that you use to simulate smoking that doesn't really kill you. >> is that like mayor bloomberg may not go international with his war against tobacctobacco? in other words, this is a device that is safer for the people that are smoking or the rest of the room? >> no, for you, for the person doing the smoking. >> all right. >> you know about these devices. they have been out there for a while. >> i've never smoked a cigarette in my life. >> the journal had a good read or marlboro and how they're trying to bring some of that market share back, especially in the middle of the country. >> this is an industry that thrives on innovation. >> they call it a maude fight risk tobacco product. the fda has 60 days to determine whether to accept the application for substantive rev

the reason why thisast is a bighi problem is because ae lot of big cigarette companiespi like philip morris marlboroarlb they're looking into theseo the alternatives because they bec te think that they're safer andy'rd there's a good businessod buss opportunity there for them. the. and also, the market is huget ih because among young people, 18p, to 24, the number of these alternative forms of smoking smi vaping e-cigs has doubled. their use has doubled in the has past year and d additionallyionl we're seeing that in the pasthep five years, the use amongmo middle school aged kids has tripled. tr >> wow. only is they he consumption getting bigger but it's skewing even younger than e we originally thought.hought so, this is something tong t definitely look out for but companies that were looking to -- into this option to getnog into the market for this alternative smoking. >> okay. this time of year we always e tofhe s ycams but really warnings to not get taken in an particular type of e-mail, right? >> reporter: right. repor. okay, so, if you get an e-mail about a missed packagesed pack deli

also, company known as philip morris, which is now altria, alcoa broken up now to two separate businesses, but hp up at one point, gm, citigroup. so, yes, they're still around but they weren't part of the dow today as they were back then. what we didn't put on that chart was some of the other names have gone by the way side that we don't talk about very much anymore because they're not there. eastman kodak, dow component in 1999. big chemical company called union carbide, later bought by dow, part of the dow back then. and sears roebuck, retailing giant of its time, not there today. different complexion, different look what the it was like in 19. we have gone up and down so many times between then and 2009 basically. >> like a rest stop on i-95, you never want to stop there, but you have to. that's dow 10,000. >> pass it going south. >> that's your only option. they took out at&t because it broke up and got smaller. at&t today is bigger than it was even in inflation adjusted market cap than it was when they took it out for being too small. >> international paper was back then. it was a di

and then you take a look last night -- yesterday we saw a piece that wasn't even talked about, philip morriss going to buy altrua according to wells. so we are in this okay, so what. the era where someone can suggest a major takeout and people just yawn and it doesn't get talked about. >> does that worry you? >> there's so much good news that you're trying to slot it in. >> yeah. some of our market discussions on air lately have been, okay, we know it's going to be good. how good is the debate, right? and that is a worrisome to some. the fact that the bear case isn't even being written. >> and we could set ourselves up for a january that's down. you know what i hear when january is down? well, jim, the first five days were the worst last year and the stock market is up big. everything is rebutted. no matter what you say, it is rebutted. hey, i saw some bad numbers for nordstrom but what about children's place. i mean people have -- it's like you're playing cards. it looks like you just keep pulling an inside straight in this market. inside straights. >> speaking of inside straights, nvidia u