what would you do here with philip morris?well, the heated tobacco, aka smoke-free tobacco which is actually, ty, about one-third of revenue now for all of these tobacco companies, but i'm a little bit negative on philip morris due to the fact that the technicals are rolling over. i know there is optimism because they will be able to sell. they bought from altria that was a $3 billion price tag and the heated tobacco and smoke-free tobacco and that will ramp up in late 2024 and potentially 2025 when it is more rolled out domestically, but reit now if you look at the stock for three years it's flat and it's gone nowhere and this is not where i want to put my money and i can't come up with a pun right now to give you something, a zinger for philip morris and i'm taking this and putting it on the ashtray. no, thank you. >> thank you very much. jeff killborn, k.k.f. financial. the dow is up 233 at the high and there you see it higher by 317. s&p and nasdaq also near highs as you look down at the ticker there and it's been a rough

because you don't -- i don't invest in things like philip morris i don't invest in things like no norvoal ethics. i won't do it. >> jillian, the gop drug called it a revolution in terms of helping people with obesity issues, has proven to not only have a change in terms of their daily lives but there's an economic impact in the country from this. i realize you're gutting it out every day on the bikes and what not, but is it a function of that you think people should just be in the gym working harder? >> i -- gosh, i don't know how much time we have to get into it, but the long and short is i do not see this drug as a solution in any way, shape, or form i think bill maher put it best, like a mail-order bride. all your friends are going to be jealous for a year until she kills you. i don't think that there's any permanent solution there for people again, i could get into it, but we need a bit more time. oh, and here's one for you in 2005, the ceo of novo nordisk said there's no business for novo in this area. obesity is social and cultural and they fired him so no, it's a no no >> novo no

this is time for what we call a philip morris moment for mcdonald's.y have to do something they did in the '80s where they lowered prices wiped out all the competition. mcdonald's should come out tomorrow with a $2 happy meal that has everything in it, they'd crush the competition and we'd all go to mcdonald's. they ought to take that position. i'm right. they have to do it. bill in massachusetts. bill. >> caller: boo-yah, jimbo! >> oh, man, what's going on? >> caller: how are you today? >> today's just a dynamite day. probably one of the better ones i've had in the last three. >> caller: you know, jim, you've affected my trading so much now i enjoy when the market goes down because i know i'm going to get a bargain on these incredible companies. >> well, you're a sadist. but i share that sadism. i love that view. >> caller: i used to panic every time. i'd sell everything, sell, sell, sell. thank you. >> okay. >> caller: my question is on meta. i call them the three horsemens. meta, google and amazon. they have more data on americans than any companies