jack: jack, altria spun off philip morris back in 2008. time, those stocks moved together, but the past two months philip morris has just soared. what happened -- >> cigarette smoking just hit an 80-year low, but philip morris is doing a lot better than altria. altria has vaping exposure, and an the estimate of more than 60% of products on the market are illegal, so the economics are difficult. but philip morris has a profitability miracle on its hands called zyn, tiny nicotine pouches. there's no tobacco. they're made -- i don't want to say crap, but polymesh mesh her, sell -- polymer, if you're into that sort of thing with nicotine, it says the nicotine enters the bloodstream through, quote, oral mucosa, which i'm going to be sick about. zyn has six times the revenue per unit of cigarettes and and eight a times the gross margin, and philip morris says unlike nick if teen gum, zyn is not to be, quote, recognized as a secession -- she sayings aid. in other words, keep doing it. keep oral mucosa-ing if you got 'em. jack: nothing like an add