. >> philip morrison is doing new things it is a smokeless product that is higher-margin and the facthat people are adopting it is adding a little bit of revenue growth but the higher-margin you get double digit ups growth. >> is not the only consumer stock and i hate to call philip morrison consumer stock but i'll go on an ohio bench and say i was really excited to see smokers among the pics this is something near and dear to my heart i grew up near orville and i've been to the smuckers capital building and all that good stuff headquarters but this is a very strong recognizable brand they've done great acquisitions over the years, they appear butter and jelly deck is beautiful he together this is something i think investors could get behind in is doing very well on the fundamentals for the company as well. >> that was john rogers there for the wholesome pick. >> henry allen left 0 price to set up his own shop. i don't understand this he likes the firm, they are lending the money at 0% as interest rates go up, i like the trade but i don't have a going to make money. >> you raise a goo