liz claman at the national cable show with viacom president philipe dauman as well. with you. let me just say something. that deal with amazon came only after netflix allowed its deal with viacom to expire. viacom of course with all the networks behind it, mtv, vh1, b.e.t., you name it, nickelodeon of course. the man who struck the deal with amazon, they're dying to get their foot in the world of streaming content is philipe dauman. ceo and head of viacom. >> his, liz, welcome. >> tracy is all upset. actually she's not. she says snooki was so yesterday and today it is dora. but dora is not necessarily a brand new product and yet amazon wanted it. it wanted that nickelodeon content so much more. talk about that deal with amazon? >> it was a great deal for both sides. we have great content from nickelodeoo but also from mtv, comedy central, many of our brands. and it's a great additional venue for us. it is very brand-friendly. we sell consumers products. we sell dora toys on amazon, we sell videos. it is a great partner. >> when you say brand friendly, let me jump all over that