joining me right now is the chief operating officer of phillip morris international. thfda's move and what kind of impact it will have for phillip morris. >> the reason to get the smokers out of the com come com combuste cigarette, our thought is to get them into the alternative. i do believe if all the forces align, regulatory, consumer, communication, within 10 years we can get rid of smoking country by country. we never had the opportunity in front of us so close and so materially in what we can do. if i go to the countries where we started three and-a-half years ago, the progress is tremendous. smokers are looking for alternatives. the best way for them should be to quit smoking. but unfortunate thing is people don't quit smoking. we provide the products which today are vastly better than conventional cigarettes. maria: tell me the difference in terms of health, in terms of the impact on a person's body, cigarettes versus the vapes, like a juul product, or e-cigarettes. >> the difference is in the level of satisfaction delivered to the smoker. there is the taste c

a sizable share of jewel, so we should call it jewel, they're drug pushers and back in 2006, phillip morris, and the other big tobacco companies were adjudicated racketeers for lying to the public for decades about the harm of tobacco and they're doing the same thing now. we wouldn't be here today if not for the lack of action on the part of the f.d.a., so like every other issue around tobacco control historically, it has to begin on grassroots, on local municipal and state areas in order to get what we need to protect the public. so, san francisco historically has been a leader in this movement and has done great work to save lives over the years. you're in a position now to prevent another generation from becoming addicted to nicotine. please pass both of these ordinances. thank you. >> thank you next speaker. >> hello, i'm a local businessman in northern california. i don't smoke, but i been in business for 35 years, and i thought this was america. i thought we had a freedom. tobacco is a legal product. if a legal person over 21 is buying the product, what is happen to all those smokers