number one is phosphatidylserine, an essential component in the brain. it helps the brain function better. clinical studies have shown that phosphatidylserine actually improves memory in older people. we have curcumin, which is an extract from the spice tumeric, which is a very potent anti-inflammatory and anti-oxidative compound. oxidation and inflammation are key components in the generation of alzheimer's and brain dysfunction. the third component is three vitamin b's, a combination of which has shown to improve cognitive function and may even reverse some dementias. it's been clinically demonstrated to actually slow down the process of brain atrophy or degeneration. >> well, thanks a lot, doctor. we're gonna talk to you a little bit later on in the show. but first, look, we've been talking about cognitive impairment in a very, very clinical way. but it affects people and their families in a very personal and profound way. i want you to take a look at this. >> my mother's name is rosa maria, and she's a beautiful lady. beautiful lady. >> i feel like m