. >> narrator: as ginni lamp was growing up, phyllis schlafly was a role model. of schlafly's group. >> the american women do not want e.r.a., they do not want abortion, they do not want lesbian privileges, and they do not want universal child care in the hands of the government. (audience cheering and applauding) >> what she saw in phyllis schlafly and her mom was "no excuses." you don't need affirmative action. you don't need women's kind of special accommodations. you make your own fate, you create your own path, and you lean in. it doesn't have to be the liberal way. you can also do it the republican way. >> narrator: they were waging a battle against the e.r.a., equal rights amendment. >> this one woman, schlafly, pretty much singlehandedly stopped a whole movement and killed the equal rights amendment. really was an example of what you could do as a conservative woman leading a crusade. >> and we can build this into a mighty movement that can set america on the right path. then conquer we must for our cause it is just, and this be our motto: in god is our t