piaggio fast-forward, a boston division of the italian company known for a vespa scooters, is developingo carry cargo and follow a pedestrian. gita, a robot designed to identify and follow you. >> gita is a personal mobility assistant. has a cargo bay which holds approximately 45 pounds. a was created by the ceo of piaggio fast-forward. >> our goal is really to enable pedestrian-based lifestyle, allow people to walk more, better, further, and faster. you throw the goods into a vehicle and start walking. >> the company is a boston-based subsidiary of piaggio, the italian creator of vespa motor scooters. >> our brief was to invent something new, a vehicle you have not seen but that could be the equivalent maybe of a disruptive vehicle like the best but was in 19 -- like the best the -- like the vespa was. >> the target consumer is similar. >> we are looking at a consumer buyer as our target, the kind of buyer who would want to have a vespa scooter. >> the price tag to start, around $3000. >> one of the defining features of the way cities are being redesigned is the growing importance of th

and gita is a vehicle designed precisely for those environments. >> piaggio fast-forward has a fleetype vehicles and expects to complete its first generation production models this summer. the ceo predicts 10,000 vehicles will hit the market by early 2019. >> we also think gita will have extremely useful applications in suburban-type environment as well, where people sometimes would like to walk that the distances are sufficiently great as to create a resistance, or they often involve moving around with kids. and so having fleets of these , kinds of vehicles could also allow people not to have to reach for the keys to the car. >> gita's competition is limited , but there is a growing number of companies working on delivery robots. and not everyone is on board. san francisco banned those robots on sidewalks last year. >> they're only competition inasmuch as we are both interested in sidewalks. but the reality is their robots are designed in a different way for a different set of use than ours are. our motto is autonomy first -- autonomy for humans. and what autonomy for humans means t