when your film is an osc winner for best pictcture it ad to the value of that product. >> after an oscarin you are getting more business and the numbers add up. how about the individual actors? are mo nominees in thehe earning stratosphere already? >> it can definitely help an actor, no question. if he were to win that definitely would raise his price quote becau now he would be an oscar winner. you will notice, too, in a lot of marketing for films it would say academy award winning actor so and so or academy awardd nominee raises the profile. however, we have heard oftentimes about the oscar curse. some actors after they win the oscar their career doesn't go anywhere. i don't want t to see that ppen to anyone in the future. it is definitely never a bad ththing, i think, to win an osc. >> sure. what are the trends thisis year? what are you expecting? >> i'm looking at "the artist" as a film that c do quite well at t the oscars. of cour, "the help" and "the descendants", these films are not doing that well at the box offifice. they are not getting that huge oscar bump that we normally see