pierre kory s alliance has been a prominent backer of ivermectin.ory was interviewed by conservative news outlets including fox news. and then this was injune. spotify s big signing, joe rogan, also interviewed pierre kory — who described himself as the world s foremost expert on ivermectin. it s fair to say that assessment isn t universal. but by the summer, the message about ivermectin was having an impact. google searches for the drug were increasing. and people were turning to online health services — some of which have connections to a group called american frontline doctors. if they sound familiar — they were the people behind this video which donald trump retweeted last year — it promoted hydroxycholoroquine, another unproven drug for covid—19. but despite the lack of credibility of those promoting it, despite the lack of evidence, you can still find ivermectin being enthusiastically endorsed. one recent example is australia s former wimbledon tennis champion pat cash. i have been taking ivermectin since the beginning of the year, for a year