. >> my first editor, piers morgan kerry matched set the trend. he wants at all costs pretty much i don't care which you have to do to get that story. i mean, he wanted to be number one. he was driven to so a million copies a week, which is a lot. you've got to sell 230,000. there's nothing in comparison. at one point you can say half the population of the country we're beating what what we had written. and so i think in a sense we were, in terms of the powers of the patent, were the most powerful journalist in britain because it the biggest leadership. what i wrote was red. >> there's so little about the editor and his influence on the culture at the newsroom. can i ask you now about proprietors when you were working for "news of the world," was that your experience as a proprietor sought to influence the content that was published. >> i can think of a couple of examples that would point to the exact opposite when the ground got caught and she was a black. and we put her on the front page. i remember rupert or doc same way we are putting that on