brings you behind the scenes of one of the most iconic italian fashion houses, fendi, with the ceo pietro beccariwo italians opened a fur and leather shop in rome. their names, edoardo and adele fendi. the mantle passed to their five daughters, and is there where the fendi story really begins. under their watch, the company grew into a multimillion dollar luxury brand. although they had some help from this man, karl lagerfeld.